Dior haute couture A/W 2005.
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Claudia Schiffer in Dior Haute Couture | Ph. by Liz CollinsNuméro Tokyo #25 April 2009 

Dior, and the stories of the “heirs”
1947 is the year La Maison Dior was created. The House quickly rose to fame and established prestige in the freshly bloomed fashion industry. Modernization, elegance, and femininity were what Dior wanted to convey through each extravagant dress that it created. Leaving the House after a reign of solely a decade, Christian Dior must have never expected the hurricane that would sweep through his House later on. 
Without the presence of Dior himself, that his successors must be able to deliver the same message to women of generations is not an easy quest to fulfill. So far, all the intentions that were of the incubation to pursue a different route have been blown away. Yves Saint Laurent was a great instance. He was the first and only assistant that Christian Dior ever had. His extraordinary visions displaying at such an early age put him at the position of Dior’s artistic designer when he was just only 21. For 6 successive seasons, he astonished the House of Dior, he charmed the fashion scene at the time. But youth and its ebullience also seemed to be the culprit that then led to the replacement of their owner. YSL’s 1960 bohemien collection was considered to be too outrageous, too wild, too shocking, and not at all in the possession of what Dior had claimed to be. And Marc Bohan became the chosen one in place of YSL.
Under Bohan’s time, and later on, Gianfranco Ferré’s, Dior continued to be the symbol in fashion with a vaguely impressed history until the appointment of Galliano as the head designer in 1997, under the recommendation of Anna Wintour. 
Originally a British-born fashion designs student, John’s career only flied high when he moved to Paris. He started with no money, no reputation, nothing but a pencil and a paper. In other words, it was just pure passion. He put up his very first show within just a few days and because of his concrete relationships with the models, many of them voluntarily walked for John’s show without any expectation of money in return. This was also a period in which John’s talent commenced to be widely recognized and well applauded in Paris. In a fine afternoon, he was invited to join the House of Dior. Under the Galliano era as we know it, Dior came back to reinforce and marked its status as one of the most important labels in the fashion history. From John’s collections for the house, there was a prominence of mischief, a blush of flirtation, with elegance still remaining, the exquisiteness that only Dior could acquire. 
Nevertheless, heyday shall never last for long, and so John was knocked down pitifully earlier this year by a mistake that should never have taken place. But shouldn’t the fashion industry that is now being rotten every day because of the shadow of commercialization be the one to blame? John, as well as his predecessors whoever took the throne, had to work days and nights without a minute of relaxation to keep the label in place. The art of fashion designs it seems, has no longer been a ritual of pure creativity, but rather a struggle to make profits. Dior’s future is then again, put into uncertainty. 
In a dream of the revival of an empire, Dior,
in my words. 
Picture: The fantasy world built by John Galliano for Christian Dior haute couture fall 2005 
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